It is not uncommon for cryptocurrency projects to change their names over the years, particularly because not all initial names lend themselves to major marketing efforts. For ZenCash, a rebrand had been in order for quite some time now. The venture will now be known as Horizen, and the “new” project will uphold the same values as it always has- i.e provide customers with maximum digital privacy.
ZenCash is no More
Even though the name of the ZenCash project has changed, the underpinning code and values still remain the same. There is no real change other than the main name, as Horizen will maintain the ZEN price ticker across various exchanges.
It is also worth noting there will be no coin swap, which should put the minds of most currency holders’ at ease.
The reason for this rebranding is very simple to explain. The ZenCash team has made its brand expansion goals clear over the past few weeks. As such, changing the name of this forked currency is an important first step.
In regards to the company’s latest move, Horizen President and Co-founder Robert Viglione said:
“The ZenCash project has greatly evolved since its inception more than a year ago, and it’s now time to expand our brand to more accurately reflect our mission to promote the fundamental human right of privacy worldwide. What initially launched as a privacy-focused cryptocurrency has transformed into a much broader and deeply capable platform that will host a variety of privacy-focused applications, including secure messaging and publishing. The Horizen brand completely embodies our technically-innovative mission and the sentiments of our community — we are a visionary privacy platform in which people can believe and to which they can belong.”
Changing ZenCash’s name to Horizen appears to be a smart decision especially since nothing will really change for the supporters of this project. Additionally, Horizen seems to have a better ring to it when compared to ZenCash.