The tokenization of sports assets has been an intriguing ongoing development. Chiliz, the blockchain company focusing on sports fan engagement, is now partnering the UFC.
Establishing a better relationship between sports franchises and fans has been an ongoing challenge.
Chiliz and UFC Join Forces
Chiliz leverages blockchain technology to “tokenize” fan engagement in the modern age.
Its latest partner is UFC, the world’s premier mixed martial arts organization.
New fan engagement solutions will become available through the Socios.com application.
It is not the first time that Chiliz secures such a major sports partnership either.
Previously, various soccer clubs onboarded the platform to offer a new level of fan engagement.
Clubs to take note of include FC Barcelona, Galatasaray, and eSports giants OG.
All teams now provide Fan Tokens, which can be bought and sold through Socios.com’s built-in Marketplace.
For UFC fans, the goal now becomes to connect with other fans from around the world.
New promotional activity will ensure as well, which may prove mandatory during the coronavirus crisis.
UFC Fan Token holders will be able to access exclusive offers and rewards, including pre-sale ticket access.
It is a pretty big partnership that may help put blockchain technology on the map once and for all.