Instagram, as a business-friendly platform, is constantly releasing new features and updates to help businesses expand.
According to a recent company survey, 90% of Instagrammers follow at least one business on Instagram, and 87 percent of Instagram users make a purchase after seeing an ad. Stunning right? Add to this some help from Instagram promotion service, and your business will skyrocket.
So, if you’re wondering how to take advantage of this information and how to use Instagram as a tool to grow your business, you’ve come to the right place.
Set Yourself Up With a Business Profile
Also, make certain that it’s a business account. Sometimes businesses don’t bother or even cheap out on creating a business account, robbing themselves of features like paid promotions and Instagram analytics that can help you find and engage your target audience.
Set the Right Profile Picture
A profile picture should be clear and easy to see. Make sure whatever you are using for a profile picture—preferably your brand’s logo—is really easy to read and remember. If you decide on a picture of the owner, make sure that the background is either plain or completely removed.
Don’t Forget About Your Contact Details
Don’t forget to include contact information when building your business profile. Adding information about your website, phone number, and email address makes it easier for people to contact you and learn more about your business or make a purchase.
Add a Short Bio
One of the most common mistakes businesses make on Instagram is to include just plain information about themselves in their bios. Instead, try explaining why visitors should follow you.
Work on Your Business Strategy
Instagram marketing should be treated on the same level as other marketing platforms. Establishing your business strategy should begin with learning about your target audience, setting goals, and planning your content (including what and when you will post and what features you will use).
Make sure to spend some time creating a marketing plan for your business page rather than just sharing pictures of your products.
Implement Expansion Strategies
Now that you’ve spent time creating your business profile, you should concentrate your efforts on expanding it. Collaborating with other content creators in your niche or hiring an influencer to promote you can help your targeted audience find you and learn about what you have to offer.
Fast-Track Your Growth
One of the most obvious advantages of creating a business profile on Instagram is that it provides analytics that can help you understand how your account is performing.
Analytics is an excellent tool for identifying and tracking your achievements. By carefully evaluating your analytic stats, whether you do it yourself or hire a social media specialist to do it for you, you can get valuable feedback to help you improve your social media strategy.
Remember, people follow Instagram pages to add some value to their lives. Whether it is inspiration or education on how to use your products, you must provide your future customers with something tangible. Otherwise, it will be difficult for you to find and reach your targeted audience.
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