The History and Future of Analytics: Google Analytics 4 is Coming

google analytics 4

When it comes to digital marketing, sometimes you might feel at a loss as to what to focus your time and attention on for you and your team’s efforts. Whether you are focusing on content, social, ads, or SEO, one thing is for sure – it makes sense to keep on top of your analytics. It shows you a fairly clear path of what is performing and what is not, enabling you to make better decisions. Let’s learn more about Google Analytics 4 below.

Google Analytics is one of the predominant players within the analytics industry, and keeping up with their platform is not just a nice to have. Google has announced that they will be sunsetting the current product, so it is critically important to know how to make the switch to the new platform, Google Analytics 4.

Now is the time to embrace the changes coming. Stay ahead of the crowd and be informed about how google analytics is changing.

Learn more about the transition to Google Analytics 4 in the following visual deep dive below.

History & Future of Web Analytics
Source: InfoTrust

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