Marketing is all around us, we see it on television, we hear it on the radio, and we see it at stores. The task of coming up with marketing strategies and campaigns can be hard work. Many individuals in this field have found the use of Artificial Intelligence to be useful. AI has come very far, and is popular amongst companies looking to push forward in their industries. Currently about 77% are using or exploring AI.
One particular area of AI that has grown in popularity is generative marketing. Through its use an individual can provide examples of marketing campaigns to AI and teach it what the company is looking for. Generative AI uses an algorithm to take existing content and make new campaigns. This can be done through video, pictures, audio, code, and even text.
Currently 22% of marketers use generative marketing to create personalized offers, create ads, and emails. The use of generative AI for marketing is also more accessible for small businesses, giving them the tools to create marketing campaigns without hiring someone. Overall AI can be very beneficial in the marketing industry. As it grows in popularity more and more people are beginning to explore it.
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