Color Psychology Makes Your Marketing More Powerful

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color psychology
The Psychology of Color In Marketing and Branding

Colors are an often overlooked detail, however the power they can hold in marketing is astounding. The job that colors do is much more than simply look appealing. Color can change the perception of products and even the mood of the consumer. Modern shoppers consider color more than any other outside factor, with up to 90% of the decision to purchase coming from just color. Calming customers, reducing perceived wait times, encouraging sales or conversions, increasing memory, and enhancing mood can all be done with just color. 

 

Colors on consumer goods can be used to shape how that product is thought about in a customer’s mind. Black and purple are used to make products feel more classy. It gives off the look of higher quality, and give a sense of luxury in the product being sold. Red and orange pop out to consumers, drawing in their attention, and providing a sense of urgency. Blue is used to offer feelings of trust and to quell buyer’s remorse. Green can be used for a number of different applications. They range from signaling permission to offering next steps or to encourage action.

Learn more about how to the psychology of color in marketing can make your efforts more effective in the infographic below:

Learn about the psychology of color in marketing, what color does to the brain, and colors that maximize your marketing value
Source:LUXURYSOCALREALTY


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