Can Cryptocurrencies Big Eyes Coin And Ethereum Contribute To Normalising Decentralisation?


This year has been one of the most difficult times for all financial institutions, with the Bank Of England declaring that the United Kingdom will face the longest-ever recession earlier this month. The primary cause of this recession is COVID-19, which resulted in the UK entering multiple lockdowns that caused many businesses to be put on halt and permanently shut down.

Ironically, cryptocurrencies rose in popularity during the height of COVID-19, as people were searching for substitutionary opportunities to make financial fruition with their passive income. But similarly to the centralised finance market, cryptocurrencies have also had a strenuous period due to the several crashes that have occurred throughout the year. Despite this, blockchain networks such as Ethereum (ETH) and Big Eyes Coin (BIG) have continuously found methods of enticing users to their platforms. But can these crypto coins contribute to the normalisation of decentralised finances?

How Big Eyes Coin Uniqley Marketed Itself

As previously stated, Big Eyes Coin (BIG) is an upcoming meme coin that has managed to grab the attention of many crypto enthusiasts due to its distinct branding and marketing strategies. The blockchain network distinguishes itself from other meme coins by having an adorable feline cat as its mascot. This contrasts with how meme coins like Shiba Inu, Floki Inu and Dogecoin brand themselves, usually having their avatar as dogs.

Additionally, unlike other meme coins, Big Eye Coin establishes a clear objective outside of being humorous and aesthetically pleasing, which is to transfer affluence into the decentralised finance ecosystem. While aiming to put money into decentralisation, BIG has also expressed its desire to protect the ocean by having a designated charity wallet in which 80% of the 200,000,000 tokens available will be donated to sea conservation institutions.

Big Eyes Coin displayed on a 3D billboard at Time Square, a commercial junction in Manhattan, the richest borough in New York City, on 14 November 2022. This might be Big Eyes Coin’s greatest marketing effort yet, as Time Square is one of the world’s most famous sites, with around 330,000 people passing through each day. This month, the meme coin will also emerge at one of London’s iconic sites, Marble Arch.

How Ethereum’s Merge Caters To Sustainability

Ethereum (ETH) is the second most recognized cryptocurrency in the market. ETH was a forerunner in the usage of smart contracts, which are computer programmes that automatically perform necessary operations to reach an agreement signed between several online participants.

The Ethereum Foundation is a non-profit organisation that stimulates and promotes decentralised application research, development, and education on the blockchain network. The foundation has numerous programmes, including the Ecosystem Support Program, that aim to provide both financial and non-financial support for projects and enterprises within the greater Ethereum community to promote the growth of the ecosystem.

Ethereum’s long-awaited merge with The Beacon Chain was finalised on 15 September 2022. The main objective of this Merge was to transition the blockchain from proof-of-work to proof-of-stake consensus. The adjustment was primarily undertaken to increase sustainability by lowering the carbon footprint, resulting in reduced pricing and faster operations. We are now in the midst of a worldwide energy crisis. As a result, a network of low-energy PoS systems will attract more users. Ethereum’s energy efficiency could also garner the attention of The Oxford Sustainable Finance Group, a world-leading centre founded in 2012 to integrate finance with global environmental sustainability.

Final Thoughts

Many people are in a state of uncertainty in the UK when it comes to finances. People will gradually begin to shy away from using fiat currencies as centralised finance institutions will likely continue to regulate and control finances. With advertisements for cryptocurrencies like BIG appearing in business junctions, they may not only raise knowledge of decentralised finances but will also contribute to their integration throughout society. Furthermore, Ethereum’s merger will boost the normalisation of decentralised financing, as environmental components become increasingly vital to society.

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