True Markets Raises $11 Million and Launches Stablecoin-Native DeFi Trading App

Brings Total Amount Raised to $20M

True Markets Launches on Solana, Bringing Fast, Low-Cost, Stablecoin-Powered DeFi Trading to Mobile

NEW YORK–(BUSINESS WIRE)–True Markets today announced that it has raised $11 million in Series A funding, bringing its total funding to $20 million. The round was co-led by Accomplice and RRE Ventures, with participation from Reciprocal Ventures, Variant, and PayPal Ventures. Paxos Ventures and the Solana Foundation, seed investors, continue to support the company. Alongside the raise, the company officially launched the True Markets app, a mobile-first, stablecoin-native DeFi trading experience now available on the Apple App Store.

True Markets is launching exclusively on Solana and combines institutional-grade tools with an intuitive experience designed for retail users. The app enables faster, safer and seamless on-chain token trading by embedding stablecoin settlement at its core and separating execution from custody. As a non-custodial platform, True Markets never holds client assets directly, eliminating a key risk vector and ensuring users retain full control of their funds at all times. At launch, True Markets supports top Solana-native assets, offering low-cost, high-speed access to one of crypto’s most vibrant ecosystems. Over time, True Markets will add 24/7 global access to both CeFi and DeFi markets, with settlement available across a range of regulated stablecoins and ecosystems.

True Markets was founded by Vishal Gupta and Patrick McCreary, veterans of Coinbase, Goldman Sachs, and Circle, who have helped develop some of the most trusted trading infrastructure in crypto. At Circle, Gupta led the launch and growth of USDC. At Coinbase, he served as Head of Exchange, where he expanded asset coverage and launched two derivatives exchanges. McCreary, a senior engineering leader at Coinbase, played a key role in architecting Coinbase’s International Exchange. They are joined by a hand-picked team of Coinbase and MoneyLion alumni, combining deep expertise in exchange architecture, stablecoin infrastructure, and user-first product design.

“We built True Markets to evolve beyond the current state of both traditional and crypto finance,” said Vishal Gupta, Co-Founder and CEO of True Markets. “Retail traders have been stuck with clunky workflows, unclear pricing, and fragmented liquidity. Our goal is to deliver a fairer and more transparent experience that makes asset discovery simple, shows real-time market momentum, and feels as intuitive as the best apps on your phone. Stablecoin-native settlement gives users more choice in how they onramp and trade, while our non-custodial design ensures True Markets never takes possession of user assets, creating a safer, more trustworthy system. It’s about giving users more control, more access, and less risk.”

True Markets is becoming the best way to discover and trade top cryptocurrencies, launching with a focus on superior execution, transparent pricing, and secure access:

• Real-time Market Sparklines: Real-time visualization of market momentum, volatility, and price behavior, giving users an immediate sense of how assets are moving without needing to interpret a full chart.
• Seamless Custody: Fund and trade immediately with ready-to-use hosted wallets. Partner Turnkey provides battle-tested secure key management enabling transaction signing and automated on-chain actions without the need to manage private keys. These wallets are embedded in a non-custodial framework—True Markets facilitates execution but never controls the underlying funds.
• Enhanced Execution: Powered by Definitive to provide superior price execution through automatic routing across leading decentralized venues, eliminating the need for manual trade management. Combined with gasless trading, the platform provides a seamless, fee-free experience in a streamlined mobile app.

“Security and simplicity are often at odds in crypto, but True Markets bridges that gap elegantly,” said Bryce Ferguson of Turnkey. “By integrating Turnkey’s secure key infrastructure, they’ve created a platform where users can trade confidently, without ever compromising on control or convenience. We’re proud to support a team that’s pushing the boundaries of what’s possible in decentralized finance.”

“Retail traders deserve the same quality of execution as the pros,” said Jai Prasad of Definitive. “By powering True Markets, we’re enabling smart order routing that delivers the best possible prices to everyday users, automatically and without hassle. It’s a major step forward in making DeFi truly accessible, intuitive, and competitive for all.”

Over the coming months, True Markets will expand its platform to support a broader range of assets across both CeFi and DeFi ecosystems. It also plans to integrate TrueX, its own high-performance, institutional-grade centralized exchange, offering deeper liquidity, regulatory-grade compliance, and the safety of qualified custody, all within a seamless mobile experience.

About True Markets

True Markets is a non-custodial, stablecoin-native DeFi trading mobile app available on Apple’s App Store. True Markets seeks to redefine the retail trading experience in DeFi by offering markets and liquidity as a service globally through reliable, innovative, and institutional-grade trading technology. True Markets was founded in 2024 by Vishal Gupta and Patrick McCreary, formerly of Coinbase, Circle, and Goldman Sachs, and key architects of the Coinbase International Exchange business. To learn more, please visit https://www.truemarkets.co.

Contacts

Carissa Felger/Sam Cohen

Gasthalter & Co.

(212) 257-4170