Burger King And Robinhood Join Forces For Crypto Rewards


It is a known fact that fast-food chains experiment with blockchain technology for various purposes. One such purpose is NFTs, although Burger King goes in a different direction. In addition, Royal Perks users will gain access to cryptocurrency rewards, including BTC, ETH, or DOGE. 

Burger King Explores Crypto Rewards

  • Burger King is one of the biggest fast-food chains in the world today.
  • The company is renowned for the Whopper burger, and other meals liked by millions of people worldwide.
  • Burger King wants to reward its Royal Perks loyalty program users with a new type of reward.
  • The Royal Perks program is available in the United States. 
  • Customers who spend $5 or more on a Burger King meal – through the mobile application – will receive a small amount of cryptocurrency.
  • Burger King has set up a pool of 20 BTC, 200 ETH, and 2 million DOGE.
  • The odds favor users receiving Dogecoin as a reward, as it has the lowest value and most significant pool share.
  • However, one in 10,000 users can receive one ETH.
  • For Bitcoin, the odds are 1 in 100,000, which means one has to spend a lot of money on BK meals or be extremely lucky.
  • Users will receive a code via email to claim their reward.
  • That code can only be entered via the Robinhood application, a platform providing exposure to cryptocurrency investments.
  • However, users will not withdraw their rewards from Robinhood, as they don’t provide that service.
  • The partnership with Burger King will prove beneficial to Robinhood.
  • The trading platform saw an abysmal Q3 2021 for crypto revenue, warranting the exploration of other partnerships and solutions. 
  • Promotions like these may spark renewed interest in the brokerageś offerings.
  • There are no plans to expand this partnership to outside the U.S. at this time. 

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