The appeal of non-fungible tokens, or NFTs, cannot be denied. It is an excellent medium for creators, influencers, artists, and even fast-food chains to interact with a global audience. It is intriguing to see the likes of McDonaldś’s and Burger King get in on the action, although other chains may follow suit soon.
Fast-Food Giants And NFTs
- NFTs are one of the hottest trends in the blockchain and crypto industry today.
- Several projects have over $100 million in turnover, with a fair few going even higher.
- The technology is not just designed for artists enthusiastic about blockchain technology or cryptocurrencies.
- Anyone can create NFTs using NFT creator software, although not all collections and creations serve investment purposes.
- Even some of the worldś biggest fast-food giants are now exploring opportunities for NFTs and customer interaction.
- Notable brands experimenting with that technology include McDonald’s, Burger King, Pizza Hut, and Taco Bell.
- Taco Bell’s Taco Art has artistic renditions of its fast-food offerings, with some NFTs selling for 10 ETH or more.
- Burger King released its ”Keep It Real Meals” digital collectible collection. Customers get one of three collectible game pieces with every order. Collecting all the automatically issues a fourth: a collectible, a free year of burgers, or a celebrity call.
- McDonald’s will issue 188 NFTs in China to celebrate its 31st anniversary.
- Pizza Hut Canada introduced digital NFT images of pizza slices under the 1 Byte Favorites banner.
- Following these successful explorations, other fast-food giants are likely to follow suit.
- None of the efforts are for monetary gain, as they serve as a marketing tool first and foremost. Some proceeds have been forwarded to charity.
- Taco Bell will need to put its marketing software to good use to generate a buzz for these non-fungible tokens.
- It remains unclear how long NFTs will remain popular, however.
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