The NFT marketplace is constantly growing, and there is a wide range of NFT collections in the market, and every artist believes in a chance to become popular, but it’s quite hard to reach this goal. As stated by blockchain analytics firm Nansen, one in three NFT collections has essentially expired, with little or no trading activity. They’ve analyzed about 8,400 collections of 19.3 million individual NFTs on the Ethereum blockchain.
Yep, you are gifted and talented, and your artworks are exceptional, but sometimes it’s not enough to grab the attention. So, how to succeed in the NFT marketplaces? It can be a real challenge for your NFT project to get attention if you don’t conduct an extensive promotion. No matter how attractive your collection is, a robust NFT marketing strategy rules in attracting buyers.
Marketing is quite hard if you don’t have the knowledge and skills required. Today Vlad Pivnev, CEO of the ICODA marketing agency, with an impressive background in the field of NFT and crypto promotion, will reveal the most helpful hacks that you should definitely consider. Let’s dig in!
A few words about the most successful NFT
Some participants say that the craze will fade away soon when someone else is excited and involved in this growing trend. The NFT industry impresses the world, urging a new era in art, culture, and the world, in general. In addition, this is a great chance for many artists to come to the spotlight and significantly change their lives.
For example, the most expensive NFT in history is actually a series of NFTs, selling for an eye-watering $91.8m price tag in December of last year. The Merge was created by an NFT artist Pak, whose works have grossed more than $350m, and this piece was bought by 28,983 customers who pitched in to snatch a total of 312,000 shares (each of which is an NFT) for nearly $92m.
That’s pretty impressive, considering that the starting price of each piece was $575, only to boost by $25 every six hours. So, The Merge has made Pak the most valuable living artist in history, surpassing Jeff Koon’s 1986 painting Rabbit, which sold for $91 million.
Following the path of successful NFT collections: what should be prepared in advance?
Yet, the NFT marketing strategy isn’t enough to make your project be heard. Some things you should cover even before launching a campaign. Here I’ve covered some of the tried and true tips to take the first steps and set you up your NFT collection for success:
- Show your unique style to attract art lovers, and make your NFT a virtual treasure hunt. Remember that the most outstanding pieces of art draw the attention of popular art galleries and esthetes. Like the 20-year chase for a stolen Picasso artwork, “Buste de Femme”. They were ready to participate in this complicated but interesting journey.
- It should be an adaptation of the offline world of art and collectables. So, if your customer owns a digital version of original art created by a recognized artist, the value of that artwork on the market is dependent on the owner’s ability to prove genuineness.
- NFT marketplaces are good platforms for well-known artists. So, you will be able to widen the list of your loyal customers.
- First impressions matter! Whether you are creating unique designs and sending surprise perks, and having top-notch customer service, there are wonderful ways to impress and entice your customers.
- Watching your art is the first hands-on experience many buyers will have with your brand, so make it exciting and memorable. Give them something to talk about! Taking time to create an eye-catchy, unique page makes your customers feel that much more valued. Take a look at the way other artists make their pages.
NFT marketing strategy: here are some helpful tips to promote your NFT art
#1 PR activities for NFT projects
NFT will definitely change the world of artwork as we know it. However, in order to do that, creative individuals have to build and integrate a solid PR strategy to get off the ground, build, create, and establish brand awareness.
The main tool in NFT marketing is media publishing. The most successful NFT collections take promotions quite seriously. They know how to get benefits from the media to their advantage for marketing, PR, and boosting NFT communities.
Since NFT has been identified as a new technology, NFT artists have to utilize PR tactics to beat their rivals. They have to adopt less formal methods of interaction with a targeted audience, searching for easy and more authentic types of engagement.
NFT artists should select crypto-oriented platforms like Forklog, Cointelegraph, and Yahoo News to get their message out there. Moreover, NFT projects should also pick up and utilize different types of content like guest blog posts, press releases, and interviews to create backlinks and build a reputation. Submitting PR articles to NFT communities gives you a higher opportunity to broaden your reach.
Developing a unique NFT marketing strategy can boost the visibility of your NFT project and let you stand out from the crowd, bringing returns from your artwork.
Yes, it’s still hard work that should be completed. You can hire a marketing company to use your budget effectively, save your time, foster trust in your NFT, and get the best results from a PR strategy. Among all NFT marketing agencies, you should contact the crypto PR agency ICODA. It offers PR consulting and the most applicable solutions to take care of your communications and networking in the NFT space.
#2 Listing Your NFT
In the crypto world, there are already many marketplaces where diverse NFT projects can sell their tokens. Try to find several platforms that will correlate with the features of your NFT project.
They have various options accessible there, so try to pick up the ones that will fit the features of your NFT project and your strategy. NFTs are spread out across a wide range of platforms:
These platforms are great sources for NFT collectors who do not need to rush from one marketplace to another to discover the greatest releases.
All you need to do is to fill in the form with all the details of your NFT collection and mention everything your potential audience should know about you and your artwork. You need a few minutes to create it. So, your information encourages search engines to show your website to visitors more often.
Stimulate your potential audience on these platforms through airdrops and giveaways. They will like, add to their favourites and spread the word about your NFT art.
Make a video to promote yourself and your artwork to build a loyal group of followers and buyers.
#3 Conferences and NFT Events
The last year has seen more online events than ever before. Some are two-hour webinars. Others are multi-day virtual conferences.
You can stay tuned for the latest events for artists and investors. So, you can join a creative community and find like-minded participants and investors:
Social networks for NFT marketing strategy
#4 SMM: let your NFT be heard
Be sure to work on your social networks. It would be ideal to conduct them in such a style that some posts become viral. NFT is not only about people who are well versed in crypto but also for a general audience. Create several informative posts so that NFT fans understand why they have to pay something for some digital image/piece and what its real value is.
#5 Create a Twitter account and invest in promotion on social media sites
Sales depend on the links to the next auctions being widely shared and people being directed straight to the gallery–using “link in bio” just isn’t effective enough. As Twitter allows people to share links, it has become the go-to platform for spreading the word about NFT art sales.
While, previously, the art world didn’t consider Twitter to be a very visual platform, many have since discovered that it can provide an even better way to exhibit work than Instagram.
Twitter works wonders for presenting a series, a format that seems to be well-received in the current NFT market.
Another option is that Twitter offers the ability to comment, retweet and spread the word about the work of other NFT creators. So, it is possible to create a loyal community and fruitful collaboration.
#6 Collaboration with YouTube influencers
The easiest way to stay involved in the blockchain & NFT community is to follow and support NFT influencers on YouTube.
YouTube provides space for NFT influencers to dive deep into topics like NFT analysis and to give detailed reviews on the latest trends. All we can say is that YouTube is a massive hub of content related to NFT. It is crammed with a growing number of channels discussing this theme. Leaders have created deeply engaged and loyal communities based on their YouTube channels.
These content creators are always pumping out great videos to entertain and educate investors.
These influencers can affect serious change in the NFT market. When prominent voices, they can prompt followers to participate in auctions. Because the segment expands each day, there will most likely be many more YouTube crypto channels to select from in the immediate future. Therefore, it gets incredibly vital to add this media channel to your strategy to make your NFT art popular.
Many NFT projects fall into the trap of selecting ‘big name’ blockchain influencers, celebrities, or social media personalities to promote their collection. Unfortunately, this doesn’t always go according to plan and can lead to a lost budget and even a spoiled reputation.
It’s crucial to collaborate with reputable influencers with a good reputation, without fake views, and they should not be involved in supporting scams.
Are you looking for the best NFT YouTube channels? Here are examples of several influencers that you should pay close attention to:
You can rely on ICODA and its expertise in selecting the best opinion leaders suitable for your NFT marketing strategy.
While you are busy promoting your NFT, think parallelly about your promotion strategy to make it more successful than one of the rivals. A good online NFT marketing strategy with clear and open communication can do wonders and help differentiate you in the jungle of thousands of NFT art creators.
You would have to work to find some vital steps to motivate the purchase of your NFT. Whether your art is attractive enough, you will need a robust promotion tactic.
Digital advertising is a helpful solution today to invest your resources. Do not hesitate to include it in your NFT marketing strategy. So, it will help you considerably in finding investors for your art and bring up to 5k engaged users per day to your NFT collection from major platforms with paid ads and mass media.
The more potential customers, as well as investors, know about you, the more likely it is that they will invest in your NFT projects.
Delegate your NFT marketing
As you may have noticed, to get ahead of your competitors and make your NFT popular, you need innovative NFT marketing strategies that engage your audience and take advantage of the impressive leaps of technology the NFT space offers. It’s a lot easier said than done, and if you’re not super familiar with NFTs and NFT marketing, it can be a real challenge. In order to avoid hurdles and save time and money, you should select an NFT marketing agency.
Powered by the brightest minds, top agencies can drive all aspects of marketing strategies by setting up disruptive techniques and solutions according to the goals and peculiarities of your NFT projects.
Book a free consultation on ICODA. Thanks to robust solutions accessible there and a strong NFT marketing strategy, you will get featured on the biggest crypto sites and let the world hear about your digital artworks.
CryptoMode produces high quality content for cryptocurrency companies. We have provided brand exposure for dozens of companies to date, and you can be one of them. All of our clients appreciate our value/pricing ratio. Contact us if you have any questions: [email protected] None of the information on this website is investment or financial advice. CryptoMode is not responsible for any financial losses sustained by acting on information provided on this website by its authors or clients. No reviews should be taken at face value, always conduct your research before making financial commitments.